星島日報 Sing Tao Daily

GENERAL TERMS AND CONDITIONS

All advertising bookings must be accompanied by a space order, which must be signed by the Advertiser or Advertising Agency or the authorized person thereof ("the Advertiser") and affixed with the company's stamp in the event of corporate Advertiser. Sing Tao Limited ("Sing Tao Daily") will not be bound by any terms, conditions or instructions imposed on space order submitted by or on behalf of the Advertiser.
Sing Tao Daily reserves the right to reject, decline, or refuse to publish in whole or in part or to amend any material of any advertisement with or without prior notice or explanation to the Advertiser, wherever it considers necessary or desirable and whether or not such advertisement was previously acknowledged, accepted or published. Sing Tao Daily shall not be held liable for any loss or damage arising as a result of such non-publication or amendment as aforesaid and no compensation of any kind will be granted to the Advertiser in the event of non-publication or amendment of the same. Moreover, the Advertiser shall remain liable to pay Sing Tao Daily the full charges of such altered advertisements.
At times of overload of advertisements or extension of news coverage, Sing Tao Daily reserves the right to alter the date of insertions without previous notice.
The Advertiser warrants that the advertisement submitted for publication does not contravene the laws of Hong Kong, does not infringe the copyright or other intellectual property right of any third person, business or corporation. The Advertiser further warrants that the advertisement does not contain any libelous or slanderous materials, does not invade anyone's privacy, nor contain any indecency or obscenity. The Advertiser warrants that it has the unrestricted right to use all trademarks, service marks, logos, graphics portraits, photographs, pictures, artwork or the like contained in the advertisements.
The Advertiser shall absolutely indemnify Sing Tao Daily against all claims, actions and proceedings of whatsoever nature which may be brought, commenced or prosecuted against Sing Tao Daily by reason of or arising out of any of their advertisements, and also against all costs (including legal costs on full indemnity basis) and damage which Sing Tao Daily may incur arising out of any such claims, actions or proceedings.
Advertisement materials must conform to the production and quality specifications and any other requirements stipulated or referred to the Rate Card of Sing Tao Daily. Materials submitted by the Advertiser which require extra processing will be subject to extra charge. Sing Tao Daily will not be held liable for any typographical error and no reduction in rate shall be claimed against Sing Tao Daily in such event.
Advertising material for insertion must reach the Advertising Department of Sing Tao Daily on or before the deadline as stipulated in the Rate Card. Late delivery of advertising material or cancellation of booking after the deadline will result in forfeiture of the space reserved and the Advertiser shall be liable to pay the full cost in any event.
The Advertiser shall not cancel orders for advertisement after the booking deadline stated in the Rate Card.
Sing Tao Daily shall not be held responsible for any loss or damage of the supplied advertising materials and the Advertiser shall at its own expenses collect them at the office of Sing Tao Daily within one month after the publication of the advertisement, failing which Sing Tao Daily shall be entitled to destroy or dispose of them as it deems fit without any liability to the Advertiser.
The Advertiser shall pay the advertising fee upon placing of the relevant order to Sing Tao Daily. Payment of accounts for the new advertiser shall be fully made on the date of placing an order failing which the order will be void. Payment of account for the credit approved Advertiser shall be made not later than fourteenth day from the date of invoice. Payment should be made by crossed cheque drawn in favor of "Sing Tao Limited" in Hong Kong Dollars without any deduction or set-off. Late payment will be charged with overdue interest at prime rate plus 4% per annum.
Sing Tao Daily shall be entitled to insert the word "Advertisement" or "廣告"in such manner as it deems fit on the advertisement without prior notice to the Advertiser if Sing Tao Daily is of the opinion that the advertisement warrants such description.
Horse Racing, Job Market and Property Sections are not included in certain subscription and bulk sales copies, such as school copies.
All complaints or claims regarding any advertisements published must be made in writing within 2 days from the date of publication of the advertisement with good causes stipulated therein and the time for making such complaints or claims shall be of the essence. Late submission of claims will absolutely not be entertained by Sing Tao Daily. The maximum liability of Sing Tao Daily shall be limited to the amount of charges of the relevant advertisement.
In case the Advertisement is an advertorial, Advertiser must also obey all the regulations in the "Advertorial Terms and Conditions".

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ADVERTORIAL TERMS & CONDITIONS

In addition to the terms hereunder, the General Terms and Conditions on the rate card previously provided shall apply to each contract for the insertion of an advertorial. In the event of any variations or inconsistency between the General Terms and the terms below, the latter shall prevail.
The Advertiser undertakes to pay Sing Tao Limited in accordance with the rate above, which includes the expenses for editorial write-up, photographs, design, and colour separation. Any request for extra service or processing will be entertained subject to the discretion of Sing Tao Limited and at extra charges.
The Advertiser shall:

3.1 confirm the booking of the advertorial at the latest 14 working days before the intended date of appearance of the advertorial in Sing Tao Daily ("Publishing Date");

3.2 settle the full amount due in respect of the advertorial at least 10 working days before the Publishing Date (Late payment may render the space reserved for the Advertiser forfeited);

3.3 supply all the relevant information, theme, the main points or editorial write-up within the interviews session, which shall take place 14 working days before the Publishing Date;

3.4 ensure that advertorial layout conforms with the standard format of Sing Tao Daily; and

3.5 pay a sur-charge equal to 20% of the relevant advertising fee if the order of advertorial is cancelled 14 days before the Publishing Date and 50% of the relevant advertising fee if the order is cancelled 7 working days before the Publishing Date.
The first draft and layout of the advertorial, except the colour proofs, will be sent to the Advertiser for approval. Unless otherwise notified by the Advertiser within the next 1 working day, Sing Tao Limited shall proceed with preparing the advertorial in accordance with the draft and layout accordingly.
Sing Tao Limited shall:

5.1 be entitled to refuse editing or altering any write-up and artwork relating to the advertorial if it deems fit without giving any reasons therefor;

5.2 have the right to decide on the final draft in relation to the editorial, photographs, and the layout of the advertorial; and

5.3 reserve the right to revise the above terms and conditions during the term of the contract.
Sing Tao Limited shall have the copyrights and all other intellectual property rights of the advertorial.

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Advertorial Working Schedule

14 working days before publishing

1. Supply all relevant information, theme, and main points for editorial write-up within the interview session.

出版前約14個工作天

1. 安排約見客戶，由客戶清楚提供產品資料、方向賣點及版面編排方針。

10 working days before publishing

2. a.approval of first draft (within 1 day for reply)
b.arrangement of photo shooting design artwork c.approval of layout by client (within 1 day for reply)

出版前約10個工作天

2. a.客戶書核文稿（1日時間覆核）

3 working days before publishing

3. final progress for printing.

出版前3個工作天

3. 完成所有製作，安排印刷。

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