Online Advertising Rate Card 2010(www.singtao.com)


www.singtao.com
Section Ad Type Dimension
(in pixels: w x h, file size)		 Sold by Net Rate HKD Units Pos.
Email Email Marketing
(EDM)		 HTML or Jpeg
max. size 800 x 1200		 Per Email $0.8* Per Email n/a
             
Run of site Super banner 728 x 90, <25k Impression $30

Per 1,000 views

A0
Rolling Text max 20 Chi. Characters Fixed $7,500 Per week A1
             
Front Page Crazy Ads 520 x 250 (max.15secs) +
150 x 150 landing		 Fixed $18,000 Per week A2
Full Banner 468 x 60 <15k Rotation $9,000 Per week A3a
2nd Full Banner 468 x 60 <15k Rotation $6,000 Per week A3b
Text Link max. 20 Chi. Characters 50% Rotation $8,000 Per week A4
Popin (right) 120 x 180 <15k Fixed $10,000 Per week A5
Skyscraper (right) 120 x 600 <25K Fixed $12,000 Per Week A6
Small Icon (left) 120 x 90 <10k Fixed $8,000 Per week A7
Large Icon (left) 120 x 305 <15K Fixed $10,000 Per week A8
Small button (right) 150 x 30 <10k Fixed $6,000 Per week A9
Large Button (right) 150 x 65 <105k Fixed $8,000 Per week A10
Floating Icon 86x86 <10k Fixed $8,000 Per week A11
             
Run of content Large Rectangle 300 x 250 <25k embedded Impression $40 Per 1,000 views B1
Full Banner 468 x 60 <15k Rotation $8,000 Per week B2
Text Link max 20 Chi. Characters 50% Rotation $6,000 Per week B3
Pop-in 120 x 180 <15k Fixed $10,000 Per Week B4
Skyscraper (right) 120 x 600 <25k Fixed $12,000 Per week B5
Small Icon (left) 120 x 90 <10k Fixed $8,000 Per week B6
Large Icon (left) 120 x 305 <15K Fixed $10,000 Per week B7
Keywords link text phase < 10 chi. char. Per 5 words $9,000 Per month B8
Advertorial + Banner 468 x 81
title max 14 characters
text max 50 characters		 Fixed $9,000 Per week B9
* Further discount are available for sending EDM in bulk quantity, please contact us for details.


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Terms And Conditions
  1. The Advertiser or Advertising Agency (hereinafter called "the Advertiser) shall not cancel orders for advertisements once such order has been confirmed by Sing Tao Limited (hereinafter called "the Publisher").
  2. The Publisher reserves the sole and absolute right to refuse order for any advertisement which is considered to be offensive or otherwise inappropriate for publication.
  3. Advertising fees shall be paid by way of crossed-cheque drawn in favour of "Sing Tao Limited". Payments made for a confirmed order shall be non-refundable.
  4. The Advertiser hereby warrants and represents that:-
    1. the Advertiser contracts with the Publisher as principal (irrespective of whether it is an advertiser or an advertising agent or a media buyer and in case it is an agent, authorization to place the Advertisement has been obtained from the advertiser) and shall be principally liable for all liabilities under this agreement;
    2. the publication of the Advertisement by the Publisher will not be in breach of any contract or any third party's intellectual property rights including trade mark, patent, copyright and trade secret; and
    3. the Advertisement contains nothing that is defamatory, threatening, illegal, obscene, indecent, seditious, offensive, liable to incite racial hatred, discriminatory, menacing or in breach of any applicable laws or rules.
  5. Whilst the Publisher will make every effort to ensure accuracy and timely publication of the Advertisement, the Advertiser understands that unexpected technical error may prevent the Publisher from discharging such duty squarely. The Advertiser hereby expressly agree that the Publisher shall not be liable for any loss, damage or claim (directly or indirectly) resulting from the failure of any Advertisement being published in the requested form and/or for the requested duration/frequency PROVIDED THAT in such case the Publisher shall republish/extend the time of publication of the same Advertisement with reference to the extend of such failure.
  6. The Advertiser shall prepare and deliver the ready-to-publish digital file(s) of the Advertisement to the Publisher before the deadline set by the Publisher. The digital file(s) containing the Advertisement materials must conform to the quality and specifications advised by the Publisher. The Advertiser agrees to pay the costs incurred by the Publisher in processing Advertisement materials which does not meet the specification required by the Publisher.
  7. The Advertiser shall indemnify the Publisher for any claims, actions or proceedings instituted against the Publisher and/or its directors, officers, employees and agents (hereinafter "the Indemnified Parties") in respect of all or any liabilities, losses, damages, costs, charges or expenses which any of the Indemnified Parties may suffer or incur (including without limitation all such reasonable costs, charges and expenses as the Indemnified Parties or any of them may pay or incur in disputing any such claim or defending any action or proceeding) which arise directly or indirectly in connection with or out of the publication of the Advertisement by the Publisher.
  8. All Advertising materials delivered to the Publisher will be destroyed by the Publisher after publication of the Advertisement. The Publisher is not required to return any of those materials to the Advertiser.
  9. The placing of an order for Advertisement shall amount to an acceptance of the above conditions.

              For Online advertising enquiries, please call (852) 2798 2708 or email to web_adv@hkheadline.com.