Online Advertising Rate Card 2009(www.singtao.com)
Run-of-site
Advertising Type
Dimension (in pixels)
Location
Price (HK$)
Roll text
---
$7,500 / week
Super Banner
20% SOV
728 x 90
$14,400 / week
Banner
20% SOV
468 x 60
$8,000 / week

Home Page
Advertising Type
Dimension (in pixels)
Location
Price (HK$)
Banner
468 x 60
$9,000 / week
Icon (Right)
150 x 65
$7,200 / week
Button (Right)
151 x 32
$6,000 / week
Icon (Left)
120 x 100
$7,200 / week
Large Icon (Left)
120 x 305
$10,000 / week
Floating Icon
86 x 87
$8,000 / week
Popin
120 x 180
$12,000 / week
Skyscraper (right)
120 x 600
$12,000 / week
Flash Out ( 15sec )
520 x 260
$20,000 / week
Skyscraper 2 (right)
120 x 600
$9,000 / week

Sectional Index Page (2nd level)
Advertising Type
Dimension (in pixels)
Location
Price (HK$)
Icon (Left)
120 x 100
$6,000 / week
Large Icon (Left)
120 x 305
$7,500 / week
Advertorial Banner
468 x 81
Title max 14 characters
Text max 50 characters
$8,000 / week
Skyscraper (right)
120 x 600
$9,000 / week

Content Page (3rd level)
Advertising Type
Dimension (in pixels)
Location
Price (HK$)
Icon (Left)
120 x 100
$6,000 / week
Large Icon (Left)
120 x 305
$12,000 / week
Text Link
1/2 rotation
Max 20 Chinese characters
$6,000 / week
Embeded Ad.
1/2 rotation
300 x 250
$15,000 / week
Pop-in
120 x 180
$10,000 / week
Skyscraper (right)
120 x 600
$12,000 / week

Email Marketing
Advertising Type
Price (HK$)
Direct Email Blast
HK$ 0.5 / recipient



* Booking deadline: 10 working day before publication.

Terms And Conditions
  1. The Advertiser or Advertising Agency (hereinafter called "the Advertiser) shall not cancel orders for advertisements once such order has been confirmed by Sing Tao Limited (hereinafter called "the Publisher").
  2. The Publisher reserves the sole and absolute right to refuse order for any advertisement which is considered to be offensive or otherwise inappropriate for publication.
  3. Advertising fees shall be paid by way of crossed-cheque drawn in favour of "Sing Tao Limited". Payments made for a confirmed order shall be non-refundable.
  4. The Advertiser hereby warrants and represents that:-
    1. the Advertiser contracts with the Publisher as principal (irrespective of whether it is an advertiser or an advertising agent or a media buyer and in case it is an agent, authorization to place the Advertisement has been obtained from the advertiser) and shall be principally liable for all liabilities under this agreement;
    2. the publication of the Advertisement by the Publisher will not be in breach of any contract or any third party's intellectual property rights including trade mark, patent, copyright and trade secret; and
    3. the Advertisement contains nothing that is defamatory, threatening, illegal, obscene, indecent, seditious, offensive, liable to incite racial hatred, discriminatory, menacing or in breach of any applicable laws or rules.
  5. Whilst the Publisher will make every effort to ensure accuracy and timely publication of the Advertisement, the Advertiser understands that unexpected technical error may prevent the Publisher from discharging such duty squarely. The Advertiser hereby expressly agree that the Publisher shall not be liable for any loss, damage or claim (directly or indirectly) resulting from the failure of any Advertisement being published in the requested form and/or for the requested duration/frequency PROVIDED THAT in such case the Publisher shall republish/extend the time of publication of the same Advertisement with reference to the extend of such failure.
  6. The Advertiser shall prepare and deliver the ready-to-publish digital file(s) of the Advertisement to the Publisher before the deadline set by the Publisher. The digital file(s) containing the Advertisement materials must conform to the quality and specifications advised by the Publisher. The Advertiser agrees to pay the costs incurred by the Publisher in processing Advertisement materials which does not meet the specification required by the Publisher.
  7. The Advertiser shall indemnify the Publisher for any claims, actions or proceedings instituted against the Publisher and/or its directors, officers, employees and agents (hereinafter "the Indemnified Parties") in respect of all or any liabilities, losses, damages, costs, charges or expenses which any of the Indemnified Parties may suffer or incur (including without limitation all such reasonable costs, charges and expenses as the Indemnified Parties or any of them may pay or incur in disputing any such claim or defending any action or proceeding) which arise directly or indirectly in connection with or out of the publication of the Advertisement by the Publisher.
  8. All Advertising materials delivered to the Publisher will be destroyed by the Publisher after publication of the Advertisement. The Publisher is not required to return any of those materials to the Advertiser.
  9. The placing of an order for Advertisement shall amount to an acceptance of the above conditions.

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