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Online
Advertising Rate Card 2009(www.singtao.com)
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Run-of-site
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Advertising
Type
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Dimension (in pixels)
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Location
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Price (HK$)
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Roll
text
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---
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$7,500 / week
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Super
Banner
20% SOV
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728 x 90
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$14,400 / week
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Banner
20% SOV
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468 x 60
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$8,000 / week
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Home Page
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Advertising Type
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Dimension (in pixels)
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Location
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Price (HK$)
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Banner
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468
x 60
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$9,000
/ week
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Icon (Right)
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150
x 65
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$7,200
/ week
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Button
(Right)
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151
x 32
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$6,000
/ week
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Icon (Left)
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120
x 100
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$7,200
/ week
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Large Icon (Left)
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120
x 305
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$10,000
/ week
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Floating Icon
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86 x 87
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$8,000 / week
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Popin
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120
x 180
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$12,000
/ week
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Skyscraper
(right)
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120
x 600
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$12,000
/ week
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Flash
Out ( 15sec )
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520
x 260
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$20,000
/ week
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Skyscraper
2 (right)
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120
x 600
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$9,000
/ week
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Sectional Index Page (2nd level)
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Advertising Type
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Dimension (in pixels)
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Location
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Price (HK$)
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Icon
(Left)
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120
x 100
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$6,000
/ week
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Large
Icon (Left)
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120
x 305
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$7,500
/ week
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Advertorial Banner
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468 x 81
Title max 14 characters
Text max 50 characters
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$8,000 / week
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Skyscraper
(right)
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120
x 600
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$9,000
/ week
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Content Page (3rd level)
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Advertising Type
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Dimension (in pixels)
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Location
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Price (HK$)
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Icon
(Left)
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120
x 100
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$6,000
/ week
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Large
Icon (Left)
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120
x 305
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$12,000
/ week
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Text Link
1/2 rotation
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Max 20 Chinese characters
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$6,000
/ week
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Embeded Ad.
1/2 rotation
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300 x 250
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$15,000
/ week
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Pop-in
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120
x 180
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$10,000
/ week
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Skyscraper
(right)
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120
x 600
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$12,000
/ week
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Email
Marketing |
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Advertising
Type |
Price
(HK$) |
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Direct Email Blast |
HK$ 0.5 / recipient |
*
Booking deadline: 10 working day before publication.
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Terms And Conditions |
- The Advertiser or Advertising Agency (hereinafter called "the
Advertiser) shall not cancel orders for advertisements once such
order has been confirmed by Sing Tao Limited (hereinafter called
"the Publisher").
- The Publisher reserves the sole and absolute right to refuse
order for any advertisement which is considered to be offensive
or otherwise inappropriate for publication.
- Advertising fees shall be paid by way of crossed-cheque drawn
in favour of "Sing Tao Limited". Payments made for a confirmed
order shall be non-refundable.
- The Advertiser hereby warrants and represents that:-
- the Advertiser contracts with the Publisher as principal
(irrespective of whether it is an advertiser or an advertising
agent or a media buyer and in case it is an agent, authorization
to place the Advertisement has been obtained from the advertiser)
and shall be principally liable for all liabilities under
this agreement;
- the publication of the Advertisement by the Publisher will
not be in breach of any contract or any third party's intellectual
property rights including trade mark, patent, copyright and
trade secret; and
- the Advertisement contains nothing that is defamatory,
threatening, illegal, obscene, indecent, seditious, offensive,
liable to incite racial hatred, discriminatory, menacing or
in breach of any applicable laws or rules.
- Whilst the Publisher will make every effort to ensure accuracy
and timely publication of the Advertisement, the Advertiser understands
that unexpected technical error may prevent the Publisher from
discharging such duty squarely. The Advertiser hereby expressly
agree that the Publisher shall not be liable for any loss, damage
or claim (directly or indirectly) resulting from the failure of
any Advertisement being published in the requested form and/or
for the requested duration/frequency PROVIDED THAT in such case
the Publisher shall republish/extend the time of publication of
the same Advertisement with reference to the extend of such failure.
- The Advertiser shall prepare and deliver the ready-to-publish
digital file(s) of the Advertisement to the Publisher before the
deadline set by the Publisher. The digital file(s) containing
the Advertisement materials must conform to the quality and specifications
advised by the Publisher. The Advertiser agrees to pay the costs
incurred by the Publisher in processing Advertisement materials
which does not meet the specification required by the Publisher.
- The Advertiser shall indemnify the Publisher for any claims,
actions or proceedings instituted against the Publisher and/or
its directors, officers, employees and agents (hereinafter "the
Indemnified Parties") in respect of all or any liabilities, losses,
damages, costs, charges or expenses which any of the Indemnified
Parties may suffer or incur (including without limitation all
such reasonable costs, charges and expenses as the Indemnified
Parties or any of them may pay or incur in disputing any such
claim or defending any action or proceeding) which arise directly
or indirectly in connection with or out of the publication of
the Advertisement by the Publisher.
- All Advertising materials delivered to the Publisher will be
destroyed by the Publisher after publication of the Advertisement.
The Publisher is not required to return any of those materials
to the Advertiser.
- The placing of an order for Advertisement shall amount to an
acceptance of the above conditions.
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